Ércule Brand Illustrations
Delivered: Visual metaphor exploration, Illustration, Branded Elements
2022-2023
Ércule's Story
Ércule is a full-stack marketing agency specializing in SEO and content strategy. I had the pleasure of working with Ércule on a variety of illustration and design projects through 2022 - 2023. While the individual projects varied, they all served a common goal - developing a visual language for the agency that strikes a balance between approachable and informative.
Ércule's Persona
The agency name Ércule, references a fictional detective character. One of the agency's missions is to empower people to “be their own detective” through their extensive library of content-marketing resources. Ércule's written content emphasizes that content-marketing is not a one-size-fits-all endeavor, and those embarking on this journey should create a strategy that suits their unique needs. This idea is at the core of all of the illustration work I created for Ércule.
Illustrations + Visual Language
I created a collection of illustrations for Ércule's email newsletter, blog, and online resources. Each of these illustrations is based on written content. These illustrations help simplify the abstract marketing concepts, and make for more engaging educational content.
Blog Optimization
Google Analytics Bounce Rate
An authoritative content library is worth the investment.
Content marketing means building an engine.
Tracking traffic metrics
Good SEO makes all of your marketing better.
Building a content library brick by brick.
Tracking engagement
Textured Logo and Icon Library
I created a new textured logo and emoji system for Ércule to refresh their brand. The textured quality is based on the brushes I used in the illustrations.
